team's aim stems from a dissatisfaction with the world in which we live and a sense of duty as designers to make things better.
we believe that in a capitalist and democratic society the way in which we consume is at the root of most our worlds problems.
from the consumption of information and ideologies, to soap and trainers, mindless consumption leads to a fragmented value system from which every decision is disassociated to the individual's sense of right and wrong and therefore independent of their values and beliefs.
we aim to make consumable phenomena that exposes such fragmentation to the individual. using existing languages and expectations we can create phenomena which, when consumed, visibly come into conflict with other aspects of peoples values, leading re-evaluation of the person's views of the world.
we do not want to direct ideological implications of such re-evaluation, simply to trigger the thought process to lead people to become critical in their consumption.